Jaguar Land Rover Announces 450 Job Losses

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Jaguar has revealed that 150 salaried agency workers and 300 permanent management staff will go in the latest round of job cuts. This is an effort to cut costs with the credit crunch in effect and global car sales suffering.

The redundancies are despite the latest SMMT figures showing a rise in Jaguar's annual sales for 2008 , mainly from the new Jaguar XF. The majority of the cuts will probably be from Land Rover due to its terrible sales results from 2008 (30% down), and caused by its lack of variety in a range featuring purely 4x4's that have lost popularity due to the large size and weight, poor economy and heavily publicised environmental impact.

Jaguar seems to be suffering from its ties with Land Rover, as Jaguar is expected to continue its strong sales having announced a range of new engines in the Jaguar XJ, the XF and the Jaguar XK models.

Jaguars corporate director Don Hume said "Our employees understand that Jaguar Land Rover functions as one company and that this move will help both companies’ positioning as we move forward"